Recent changes
Wednesday November 04 2026
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Pricing a custom theme project Updated Markdown page
Turn a client's request for a custom theme into a quote - scope, phases, assumptions, what is excluded, how changes are handled - without guessing figures.
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Pricing models, as options Updated Markdown page
The ways a theme designer can price products and services - one-time price, free with paid services, subscription, per project, per hour, retainer, pay what you want - each with what it rewards and what it risks. No…
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Writing a theme's product page Updated Markdown page
The sections of a product page that sells a theme honestly - headline, screenshots and demo, who it is for, proven qualities, what is included, compatibility, license, price and support - and the claims to avoid.
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Refund policies, as options Updated Markdown page
Refund policy options for theme products and services - no refunds, a time-limited refund, refunds for unfixable defects, pro-rata for subscriptions - their effects, and the legal minimums you must check. Not legal…
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Response times and commitments Updated Markdown page
Promise response and fix times you can keep - first response versus resolution, working hours, severity levels, what stops the clock, and what happens when you miss a commitment.
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Checklist: ready to sell Updated Markdown page
The checklist before you sell a theme or a theme service - product, license, offer, prices, terms, delivery, support, privacy and taxes - each item linked to the page that explains it.
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Selling from your own site Updated Markdown page
Sell themes and services from your own website - what the site needs (product pages, terms, support, privacy), building it with Exponential itself, payment options as choices, and delivering after purchase.
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Selling themes and services: start here Updated Markdown page
The map for designers who want to earn a living around Exponential themes - what can be sold under the GPL, licensing and pricing models as options, support offerings, where themes are found, contracts and a checklist…
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Support offerings Updated Markdown page
What "support" can mean for a theme - questions, bug fixes, compatibility updates, small changes, emergency help - how to define each so customers and you agree, and how paid support sits next to free community help.
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Designing support tiers Updated Markdown page
Build support tiers that differ in clear, deliverable ways - channels, response times, number of sites, included hours, updates - with a worked example table you fill with your own values.
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Taxes and invoices Updated Markdown page
The questions to ask an accountant before selling themes and services - sales tax or VAT on digital goods and services across borders, invoice contents, records - and how Exponential's shop handles VAT through its…
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Training and workshops Updated Markdown page
Offer training around a theme - editor sessions, template workshops, theme-building courses - using the free Exponential help as material, with outlines and what to prepare.
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Warranty and liability Updated Markdown page
What the GPL says about warranty, what you may add on top for paying customers, and the questions about liability and insurance to settle with a lawyer and insurer. Not legal advice.
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What buyers receive Updated Markdown page
Write down exactly what a buyer of a theme or service receives - files and source, license rights, updates, support, documentation, assets and their licenses - so expectations match before money changes hands.
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What you can sell around a theme Updated Markdown page
The products and services a theme designer can offer around Exponential - copies, custom design, setup, support, maintenance, hosting, training, assets - with what each takes from you and what the buyer gets.
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Where Exponential themes are found today Updated Markdown page
The channels through which people find Exponential themes as of October 2026 - GitHub, Packagist, projects.exponential.earth, the community portal, eZpedia, demo sites and authors' own sites - and the fact that no…
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Working with agencies and partners Updated Markdown page
Sell through others - agencies that use your themes for their clients, hosting companies that offer them, other designers you team up with - and agree roles, support paths, money and credits in writing.
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Alternate layouts (print, popup and your own) Updated Markdown page
Show any page in another page layout with the address prefix layout/set/<name> - the layouts layout.ini defines, how to add your own with PageLayout, ContentType, UseAccessPass and UseFullUrl, the layout override key…
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Array operators Updated Markdown page
Building and working with arrays and hashes in templates: array, hash, append, prepend, merge, contains, extract, extract_left, extract_right, implode, explode, reverse, unique, insert, remove, repeat, begins_with…
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attribute_view_gui Updated Markdown page
Drawing one field of content with attribute_view_gui: how it picks the datatype template, extra parameters such as image_class, override keys (attribute_identifier, class_identifier) to restyle one field of one class…