Recent changes
Wednesday November 04 2026
-
Pricing worksheet Updated Markdown page
Fill-in worksheets for pricing a reseller offer - a recurring care or hosting plan, a one-off project, a support contract and a white-label service - from cost floor to final price, with a worked example using…
-
Pricing your offer Updated Markdown page
How resellers set prices for Exponential-based offers when there is no license cost to mark up - cost-based, value-based and market-based pricing, one-off versus recurring prices, what to charge for separately, and how…
-
Service level design for resellers Updated Markdown page
How a reseller designs service levels it can keep - why the response times of the partner plans are what 7x promises you and not what you may promise your customers, how to derive your own times from your staff, what…
-
Support tiers you offer Updated Markdown page
How a reseller structures the support it sells - the line between hosting support and application support, tier options from basic to development, what each tier needs from your team, how partner support and paid 7x…
-
Reseller FAQ Updated Markdown page
Short answers to the questions resellers of Exponential-based offers ask most - licenses and what you may charge, partner levels and prices, commissions, white label and OEM, service levels, naming, demos…
-
Reseller glossary Updated Markdown page
The terms used in the reseller pages, from cold lead to white label - licensing, partner program, offer design, technical and contract terms - each defined in a sentence with the page that explains it.
-
Reseller reading path Updated Markdown page
Every reseller page in a sensible reading order, in five stages from understanding the licenses to running the business, with the time each stage takes and shorter paths for owners, sales staff and technical staff.
-
Resellers: start here Updated Markdown page
The landing page for companies and freelancers who resell offers based on Exponential - hosting plans, managed sites, support contracts, white-label 7x services, OEM products, extension bundles and training - with the…
-
Data protection for resellers Updated Markdown page
How a reseller protects the personal data of its customers and their visitors - your role as a processor, processing terms and subprocessors, what Exponential provides for privacy (consent records, masked logs…
-
Distribution obligations checklist Updated Markdown page
The checklist a reseller works through before handing copies of Exponential to anyone - images, appliances, downloads, OEM products, files a customer takes away - covering license texts, copyright notices, source code…
-
Invoicing and taxes for resellers Updated Markdown page
How a reseller writes invoices for Exponential-based offers - service descriptions instead of license lines, one-off and recurring items, referral commission invoices, the partner subscription as a purchase - and the…
-
Security responsibilities of resellers Updated Markdown page
What a reseller is responsible for in the security of the Exponential sites it sells - the shared responsibility split with the project, hosts and customers, a per-site security checklist, credentials, updates, private…
-
Case studies for resellers Updated Markdown page
How resellers use case studies and customer references to sell hosting, managed sites, products and support - consent first, what a reseller case study shows, the points it earns in the partner program, white-label and…
-
Factual comparisons for resellers Updated Markdown page
How a reseller compares Exponential, and its own offer, with alternatives using only properties a buyer can verify - license, self-hosting, databases, PHP versions, release integrity, security process, no lock-in - plus…
-
Handling objections as a reseller Updated Markdown page
The objections resellers hear - about the software (security, maintenance, longevity, lock-in, skills) and about the reseller itself (why pay for free software, why you and not 7x, what if you disappear) - with answers…
-
Lead handoffs for resellers Updated Markdown page
How resellers hand leads to 7x and to other partners, and receive leads back - the principles, consent, the hand-off note, response times, conflicts, commission records and closing the loop - building on the partner…
-
Marketing kit for resellers Updated Markdown page
What a reseller's marketing kit contains and where each piece comes from - positioning, a one-page offer, feature highlights, the license statement, logos you may use, screenshots from your own installation, a demo…
-
Naming and brand for resellers Updated Markdown page
How resellers name the product, the organizations and their own status correctly - Exponential, 7x, the Exponential Foundation, "Exponential Partner (Level)", when "reseller" may describe you, your own brand next to…
-
Showing Powered by Exponential as a reseller Updated Markdown page
How resellers use a "Powered by Exponential" credit on customer sites, hosting pages and products - the points it earns in the partner program, the customer's consent, honest wording, accessible placement, white-label…
-
Pre-sales questions and answers Updated Markdown page
The questions a reseller asks a prospect in discovery, and the questions prospects ask a reseller - license and cost, hosting, databases, languages, multi-site, shop, security, privacy, updates, support, exit - with…