Multivariate Testing

Historical. This chapter describes multivariate testing of the eZ Publish years, which needed Google Website Optimizer, a service Google closed in 2012. It is not part of Exponential 6 and the text below is kept for readers of older sites only.

Historical text

Multivariate testing is a process by which more than one component of a website may be tested in a live environment. It can be thought of in simple terms as numerous A/B tests performed on one page at the same time. A/B tests are usually performed to determine the better of two content variations.

Multivariate testing can theoretically test the effectiveness of limitless combinations. The only limits on the number of combinations and the number of variables in a multivariate test are the amount of time it will take to get a statistically valid sample of visitors and computational power.

Note: This feature is only available for customers who purchase eZ odoscope Extension. 

For more details please refer to the Multivariate Testing documentation on confluence.