Recent changes
Wednesday November 04 2026
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Budget worksheet Updated Markdown page
A fill-in worksheet for the website budget of a local business on Exponential - one-time costs, yearly costs, outside services, own time, shop extras, totals over three years and a break-even line - with a column for…
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The cost picture Updated Markdown page
Every cost line of a small business website on Exponential - one-time setup, yearly hosting, updates and support, outside services, your own time, and the extras of a shop - with what makes each line bigger or smaller…
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What needs an outside service Updated Markdown page
The plain list for local businesses of what Exponential does not do by itself - business listings on map and search platforms, appointment booking, table reservations, restaurant ordering, POS integration, stock, coupon…
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Worked example: a local business website Updated Markdown page
A three-year cost calculation for an invented local business website on Exponential - setup, hosting, updates, outside services and the owner's time - in which every number is an example assumption in neutral currency…
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Checklists for local businesses Updated Markdown page
Every checklist for local business websites on Exponential in one place - the launch checklist, the checklists inside the other pages of this section, a short checklist before a holiday and one for moving premises, and…
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Launch checklist for a local business website Updated Markdown page
Everything a local business checks before its Exponential website goes public - content and the five basic facts, hours and map, forms and spam protection, search basics, phones, privacy and legal pages, shop if any…
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Contact and forms for local businesses Updated Markdown page
The pages for how customers reach a local business through its Exponential site - a contact form with the information collector, spam protection with form tokens, reCAPTCHA or hCaptcha, quote and request forms, star…
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A contact form for your business Updated Markdown page
A contact form for a local business on Exponential from the owner's side - the fields worth asking for, where the mail goes, the thank-you page, what the builder sets up with the information collector, testing it logged…
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Handling messages and privacy Updated Markdown page
What a local business does with the messages that arrive through its Exponential forms - reading them in the mailbox and in Collected information, answering, exporting, deleting old submissions, the privacy note…
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Quote and request forms Updated Markdown page
Forms beyond "contact us" for local businesses on Exponential - quote requests for trades, catering and cake orders, callback requests, event and course sign-ups, appointment requests (not bookings) - with the fields to…
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Ratings and reviews Updated Markdown page
What Exponential offers a local business for customer opinions - ezstarrating star ratings (1 to 5 stars per object, one vote per session, no written text), comments with the shipped comment class, and why written…
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Stopping spam Updated Markdown page
Keeping spam out of a local business's contact and request forms on Exponential - form tokens that are on by default, adding reCAPTCHA or hCaptcha (both need keys from the provider), which to choose, privacy notes, and…
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Getting found: local search for small businesses Updated Markdown page
How people nearby find a small business online and what Exponential contributes - local search basics, page titles and descriptions with xrowmetadata, sitemaps with bcgooglesitemaps, robots.txt, readable addresses, the…
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Business listings outside Exponential Updated Markdown page
Your profile on map and search platforms, review sites and directories is created and kept up to date on those platforms, not in Exponential - what to put there, how to keep it in step with the website, who should own…
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Local SEO basics Updated Markdown page
What search engines need from the website of a local business - name, address and phone the same everywhere, the town and trade in titles and text, one page per service, a contact page, fast pages on phones - with the…
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Measuring visits Updated Markdown page
How a small business finds out whether the website brings customers - what Exponential records by itself (site search terms, view counts, shop statistics, form submissions), adding an analytics service with…
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Nice URLs and moved pages Updated Markdown page
How Exponential makes readable page addresses from page names, what happens to the old address when a page is renamed or moved, short addresses for flyers and signs, and the care to take when replacing an old website.
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Sitemaps and robots.txt for a local business Updated Markdown page
What an XML sitemap and robots.txt do for a small business site, how Exponential produces them with bcgooglesitemaps and the shipped robots.txt, what to ask your builder for, and how to check both yourself in a browser.
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Structured data: what exists Updated Markdown page
What schema.org structured data (JSON-LD) Exponential and its shipped themes print today - breadcrumbs, articles, recipes, the content license - and what a local business would have to add for a LocalBusiness block with…
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Titles and descriptions with xrowmetadata Updated Markdown page
Writing the title and description that appear in search results for each page of a local business site - what xrowmetadata adds to the edit form, what is shown when the fields are empty, writing tips with examples, and…