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Getting started: local business websites

The first decisions for a small or single-location business planning a website on Exponential - what the site needs, which pages to plan, whether to do it yourself or hire help, working with a local partner or…

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Getting started: local business websites

This group of pages is for the owner of a small business who is about to get a website, or to replace an old one. It helps you decide what you need before anyone opens an editor, so the money goes where it matters.

Contents

  1. The pages in this group
  2. The order to read them
  3. Three questions to answer first

The pages in this group

PageOne line
What a small business website needsthe five jobs a local site does, and which Exponential features cover each
Planning your pagesa page list for shops, restaurants, trades, salons and practices, and the content classes behind it
Doing it yourself or hiring helpan honest comparison, task by task
Working with a local partner or freelancerwhat to ask for, what to get in writing, what to keep for yourself
Choosing hosting for a small businessthe hosting options in plain words and the questions to ask a host

The order to read them

  1. Start with What a small business website needs. It is short and it decides how much of the rest you need.
  2. Plan the pages with Planning your pages and write them into the website brief.
  3. Read Doing it yourself or hiring help and decide.
  4. If you hire, read Working with a local partner or freelancer.
  5. Choose hosting last, when you know who will run the site: Choosing hosting for a small business.

Three questions to answer first

QuestionWhy it matters
Do you want to sell online, or only be found and contacted?A shop adds payments, VAT, shipping and daily order work (Do you need a shop?).
Who changes the opening hours on a public holiday?If the answer is "the partner", every change costs money and time. Plan for someone in the business to do it.
Who answers when the site is down on a Saturday?That decides your hosting and support arrangement (Choosing hosting for a small business).

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