Checklists for local businesses
This page collects the checklists for a local business website. Print the one you need, or copy it into your own notes. Two short checklists that do not fit elsewhere are on this page itself.
Contents
Checklists in this section
| Checklist | When |
|---|---|
| Launch checklist | before the site goes public |
| Local SEO basics, checklist | at launch and once a quarter |
| Showing your location on a map, checklist | when setting up the map |
| Opening hours, checklist | when modeling hours |
| Contact form test | at launch and monthly |
| Stopping spam, checklist | when adding a form |
| Payments, testing before launch | before the shop opens |
| VAT, shipping and pickup, checklist | before the shop opens |
| Mobile test | at launch and after design changes |
| Weekly and monthly routine | every week, month and year |
Before a holiday
Two weeks before a public holiday or a closure:
- To do: Notice text written, with full dates, in every language of the site.
- To do: Notice prepared as a draft, or set to publish on a date (Holiday and seasonal hours).
- To do: Special hours set on every map and search platform.
- To do: If you sell: last order date for delivery before the holiday stated; pickup days stated.
- To do: Newsletter mention, if you send one.
- To do: Contact page says how to reach you in an emergency, if that applies (trades, practices).
- To do: Someone named to remove the notice afterwards.
Moving to new premises
- To do: Address changed in the one shared contact object (and every location object).
- To do: Map point moved:
ezgmaplocationfield or the Map block's latitude and longitude (Showing your location on a map). - To do: Directions text, parking and access rewritten; new photos of the front.
- To do: Opening hours checked; often they change with the move.
- To do: Notice on the front page for a few months: "We have moved to ...".
- To do: Address changed on every platform (most ask for verification; start early) (Business listings outside Exponential).
- To do: Structured data, if your site prints any, shows the new address.
- To do: Shop: pickup address in checkout text and confirmation mail.
- To do: Printed material with the old address replaced; short web addresses still work.
Checklists elsewhere in the help
| Checklist | For |
|---|---|
| Store launch checklist | opening an online shop |
| Store weekly checklist | running a shop |
| Store monthly checklist | running a shop |
| VAT checklist | VAT each quarter |
| SEO monthly checklist | search, monthly |
| Accessibility checklist for editors | every page you write |
| Go-live checklist | larger launches |
| Annual review checklist | the yearly review |
| Handover checklist | changing partner |
Related pages
- Local businesses: start here
- Templates for local businesses
- Launch checklist
- Free documentation: this page is free to copy, translate and improve under the GNU FDL 1.3.
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