Communications for non-profits
This folder is for communications staff, fundraisers and editors. A non-profit's site is not only a brochure: it is where supporters subscribe, where events are announced, where appeals run, and often where people find help in their own language.
Contents
What exists
| Channel | What Exponential ships | Source |
|---|---|---|
| Supporter newsletter | cjw_newsletter: lists, double opt-in, editions as content, sending by cron, bounces, blacklist, archive | cjw_newsletter |
| Events | ezwebin classes event, event_calendar and multicalendar, with calendar and program views | Events and calendars |
| Languages | Up to 62 content languages per installation, translation per object, language switcher | The 62-language limit |
| Campaign pages | Exponential Layouts, with layout rules that can switch on and off by date | Landing pages with Layouts |
| Feeds | RSS 2.0, Atom, podcast feeds | RSS feeds for your site |
| Social previews | Title, description and image for sharing | Metadata and social sharing |
All are installed through composer.json; none has a license fee.
The pages of this folder
| Page | What it answers |
|---|---|
| Supporter newsletter with cjw_newsletter | Lists, consent, writing and sending, delivery, list hygiene |
| Events and calendars for non-profits | Event pages, calendars, sign-up, what is missing |
| Multilingual non-profit sites | Serving people in several languages with a small team |
| Campaigns and appeals | Appeal pages that switch on and off by date, and connecting them to giving |
How the channels work together
| Moment | Site | Newsletter | Event | Campaign |
|---|---|---|---|---|
| An appeal starts | Campaign layout switches on | Edition announces it | Donate button | |
| A fundraising event | Event page with sign-up form | Edition invites | Event in the calendar | Campaign page links to it |
| The year ends | Annual publication | Edition thanks supporters | Thank-you message | |
| A new service in a new language | Translated pages | Edition in that language |
A simple content calendar keeps them in step.
What is not built in
| Not built in | Plan instead |
|---|---|
| Social media posting from the site | Post by hand or with an outside tool; share links carry your metadata |
| Ticketing, seat limits, iCal export, recurring events | See Events and calendars for non-profits |
| SMS campaigns | Not part of cjw_newsletter's documented features; use an outside service with consent |
| Donor relationship management (CRM) | An outside CRM; the site is not one |
Related pages
- Non-profits: start here
- Newsletters (Businesses)
- Campaigns and landing pages (Businesses)
- Free documentation: this page is free to copy, translate and improve under the GNU FDL 1.3.
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