Reference checks for CMS bidders
This page is for the procurement officer or panel member who checks the references a bidder gives. It explains how to ask for references in a tender, how to run a call, which questions bring out facts about an Exponential project, and how to keep the contact data of references safe. It gives no references itself: the Exponential documentation publishes no list of public-sector customers, and you should only rely on references the bidder supplies and you verify.
Contents
- Asking for references in the tender
- How bidders obtain references
- Running a reference call
- Questions for an Exponential project
- Checking what you can check yourself
- Personal data of reference contacts
- Recording the result
Asking for references in the tender
Provide <n> references for projects comparable in <scope, size, sector> completed in the last <n> years.
For each reference give: organization, project scope, period, the product and version used, the bidder's role,
a contact who agreed to be called (role, e-mail, phone), and the public address of the site if it is public.
We may contact any reference. References from the bidder's own group or staff are not accepted.State in the tender how references are used: as a pass/fail check of experience, or as a scored criterion. Many procurement rules allow references only for the selection of bidders (their capacity), not for scoring the offer; check yours.
How bidders obtain references
Partners of the Exponential program are told to ask customers for each level of permission separately - being named, logo, quote, reference calls, case study - and to respect a customer who withdraws (Customer references). So:
- A named customer is not automatically a reference you may call; the bidder must confirm the contact agreed.
- A reference may limit the number of calls per year; schedule yours early.
Running a reference call
- Agree a time by e-mail; say it takes about 30 minutes and which topics you will cover.
- Ask the same questions to every reference of every bidder.
- Ask for facts and examples: "What happened when ...?" rather than "Were you satisfied?".
- Take notes of facts only; read the key points back at the end.
- Thank the contact; do not share their answers with the bidder beyond what your rules require.
Questions for an Exponential project
| Topic | Question |
|---|---|
| Scope | What did the bidder build: content model, design, integrations, migration? Which Exponential version? |
| Delivery | Was it delivered on the agreed date and budget? What changed, and why? |
| Accessibility | Did the delivered public design pass an accessibility test? Who tested it, with which method? |
| Security | Was the site hardened before go-live (two-step sign-in, CSP, lockout)? Any incident, and how was it handled? |
| Upgrades | Has the site been upgraded to a newer 6.0.x release since? How long did it take? |
| Support | How fast does the bidder answer critical issues in practice? Is the response time in the contract met? |
| Handover | Did you receive the source code of templates and extensions, and documentation? |
| Training | Did your editors receive training? Could they work alone afterwards? |
| Exit | Do you hold your own backups? Could you change supplier tomorrow? |
| Again | Would you choose the same bidder again? Why, or why not? |
Checking what you can check yourself
- Public site: if the reference site is public, look at it with the keyboard only and at 200% zoom; check whether it publishes an accessibility statement.
- Version: ask the reference to read it from Setup > System information (System information) rather than relying on the bidder.
- Partner status: if the bidder claims to be an Exponential partner at a given level, check it where the program publishes partners (Partner directories).
- Certifications: the program names certifications for Silver level and above (Certifications); ask the bidder for proof.
Personal data of reference contacts
The names, phone numbers and e-mail addresses of reference contacts are personal data. Keep them in the tender file only, share them only with the panel, and delete them when your retention rules say. Do not copy them into evaluation reports; use "Reference 1 of bidder A".
Recording the result
Bidder <A> Reference <1> Called on <date> by <evaluator initials>
Scope and version confirmed: yes / no / partly
Facts recorded per topic: <...>
Concerns: <facts only>
Outcome (per tender rules): pass / fail / score <n>Related pages
- Evaluation: overview
- Procurement: overview
- Partners: customer references
- Free documentation: this page is free to copy, translate and improve under the GNU FDL 1.3.
Become an Exponential Partner
Partners share their information, provide funding, contribute back and develop the products with us, and that is how Exponential grows. A partner website and dashboard are planned for mid-2027: please become a partner today to speed up our growth rate and land new features faster.