Blogs: start here
A blog lives from regularity. Readers subscribe because new posts keep coming, and search engines reward a blog that is kept up. The work is light per post, but it never stops. A blog on Exponential can be run by one person or by a team of authors, and it can be the whole site or one section of a larger one (a company blog next to the product pages, for example).
This page is for the blog's owner: the author, the communications lead or the person who answers for the site.
What Exponential gives a blog
| Need | What carries it | Where it is explained |
|---|---|---|
| Posts in a blog | Content classes; the demonstration installation has Blog and Blog post | Content classes for websites |
| Writing and publishing | Drafts, publishing, version control | Editing content, Publishing and versions |
| Posts that appear while you are away | Scheduled publication | Scheduled publishing |
| Readers who follow the blog | RSS and ATOM feeds | RSS and podcast feeds |
| Topics and tags | Tags (the eZ Tags extension, where your site uses it) | Tagging with eZ Tags |
| Reader comments | A Comment class on the demonstration installation; comment handling depends on how your site was built | Ask your partner; Spam protection for forms |
| Help with a first draft | Exponential Intelligence (drafts only) | Using AI drafts responsibly |
The class names are those of a demonstration installation; the features are listed in the repository's README.md
("Main Exponential features").
A blog's rhythm
- Choose a pace you can keep. A fixed rhythm (for example, one post a week) is easier for readers and authors than bursts. Put it in the content calendar.
- Write ahead. Keep two or three posts as drafts or scheduled, so a busy week does not break the rhythm.
- Every post: a clear title, a summary that works on its own (it is what feeds and search results show), alternative text for every image, and tags that already exist rather than new spellings of old ones.
- Every month: look at the posts that are read and the ones that are not (Analytics and what to measure), and at what visitors search for (Site search and what visitors look for).
Comments, if your blog has them
Comments make a blog a conversation and also invite spam. Before you open them, agree with your partner:
- whether comments are published at once or held for review;
- who reviews them and how often;
- what protection the forms have against automated spam (Spam protection for forms);
- what you do with a comment that contains personal data someone wants removed (GDPR requests applies to blog comments as much as to orders).
A team blog
When several people write, roles keep it clear: authors write and submit, one editor publishes. The editor also keeps the tag list tidy. See Roles for your team and Approvals and review.
Note
A post that is out of date is still found by search engines. Rather than deleting it, add a short note at the top that says what changed and link to the newer post; delete only what must go, and add a redirect when you move something (URLs, redirects and moved pages).
Your next step
Follow the blog reading path.
Related pages
- Blog reading path
- Magazines: start here
- RSS feeds for your site (builders)
- SEO basics (builders)
- Free documentation: this page is free to copy, translate and improve under the GNU FDL 1.3.
Become an Exponential Partner
Partners share their information, provide funding, contribute back and develop the products with us, and that is how Exponential grows. A partner website and dashboard are planned for mid-2027: please become a partner today to speed up our growth rate and land new features faster.