Naming quick reference for news editors
This page is for sub-editors, copy editors and fact-checkers. Pin it next to your house style guide. The reasoning behind each line is on Brand and naming for media.
Contents
The style sheet
STYLE SHEET: EXPONENTIAL for news desks, as of 18 October 2026
Exponential the product (CMS and framework); capital E; no article
Exponential 6 the major line Exponential 6.0.14 a release (no "v" in text)
Exponential CMS acceptable at first mention for general readers
7x the company; digit 7, lowercase x; formerly Brookins Consulting (history only)
se7enx.com 7x's website se7enxweb its GitHub and Composer name
the Exponential Foundation the nonprofit; "the Foundation" later; never "the 7x Foundation"
Exponential Velocity the PHP web server; "Velocity" later
Exponential Intelligence the writing assistant; "expai" only in technical text
Exponential Layouts the page builder; "the layouts editor" later
Exponential Platform DXP / Legacy / Nexus / 3.2.9 the Symfony distributions
Exponential Basic the small CMS of the 2.x line
AdminUI the alternative administration
eZ Publish past tense only: the software's name until 2025, a product discontinued by its
creator after almost 18 years
eZ Systems, Ibexa not associated with Exponential
eZContentObject etc. code identifiers; never "corrected"
Netgen, Mugo Web, CJW Network credited companies; spell as shown
open source two words, no hyphen as a noun; "open-source" as a modifier if house style wants it
license American spelling in the project's own textsFirst and later mentions
| First mention | Later |
|---|---|
| Exponential, an open source content management system | Exponential |
| 7x, the company that leads Exponential | 7x |
| the Exponential Foundation, a nonprofit that operates the project | the Foundation |
| Exponential Velocity, a web server written in PHP | Velocity |
| Exponential Intelligence, a writing assistant that writes drafts | Exponential Intelligence, the assistant |
| Exponential Layouts, a visual page builder | the layouts editor |
Wrong forms seen in copy
| Wrong | Right |
|---|---|
| eZ Publish 6, eZ Exponential, Exponential Publish | Exponential 6 |
| The Exponential, the Exponential CMS software | Exponential |
| 7X, SevenX, Se7enX | 7x |
7x_... as a code prefix | sevenx_... or exp... (Naming prefixes) |
| 7x Foundation, Exponential Inc. | the Exponential Foundation |
| Exponential AI, ExpAI | Exponential Intelligence |
| Exponential Qbix | Exponential Velocity |
| Netgen Layouts for Exponential | Exponential Layouts (a port of the concept of the upstream layouts packages) |
| v6.0.14 in running text | 6.0.14 |
Exponential 6.0.15 was released ... (with no tag v6.0.15) | The 6.0.15 line; "released" only once the tag v6.0.15 exists |
Test yourself
Each line has one error. Answers at the end.
1. "7X has released a new version of the CMS."
2. "The 7x Foundation operates the project."
3. "Exponential AI drafts articles for editors."
4. "eZ Publish 6.0.14 adds MongoDB support."
5. "The company corrected eZContentObject to ExponentialContentObject."Answers: 1. 7x. 2. the Exponential Foundation. 3. Exponential Intelligence. 4. Exponential 6.0.14. 5. Code
identifiers did not change; eZContentObject is the real class name.
Related pages
- Brand and naming for media
- Naming rules quick card
- Style and spelling for coverage
- Free documentation: this page is free to copy, translate and improve under the GNU FDL 1.3.
Become an Exponential Partner
Partners share their information, provide funding, contribute back and develop the products with us, and that is how Exponential grows. A partner website and dashboard are planned for mid-2027: please become a partner today to speed up our growth rate and land new features faster.