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The press kit

What the official Exponential press kit on exponential.earth contains, how to download it, its usage guidelines word for word, which parts were still planned when this page was written, and which facts in it are older…

Download as PDF

Address: https://doc.exponential.earth/exphelp/viewer/help/press/the-press-kit.md

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The press kit

This page is for journalists, editors and creators who want the official press material of Exponential. It describes the press kit published on the project website, quotes its usage guidelines, and tells you which parts to complete or correct from this help. It was written after downloading and opening the kit on 18 October 2026; on 19 October 2026 the page still offered the same download, version 1.0.0, and its text had not changed.

Contents

  1. Where the kit is
  2. What the kit contains
  3. The usage guidelines, word for word
  4. What was still planned
  5. Facts in the kit that are out of date
  6. What this help adds to the kit
  7. Asking for material that is missing

Where the kit is

The page introduces itself as "Everything you need to know about Exponential for media coverage, reviews, and partnerships". It gives the app name Exponential, the tagline "The simple, flexible and reliable website application engine", the system requirements "Works Everywhere, On Any OS", contact links (e-mail, Discord, X, WhatsApp, Telegram, Slack) and a button "Download Complete Press Kit".

What the kit contains

The ZIP file exponential-press-kit-v1-0-0.zip (about 43 KB) holds:

File or folderWhat is in it
presskit/README.mdThe kit's text: about Exponential, key facts, the product family, the list of assets, usage guidelines, links and a contact
PRESS_BRIEF.pdfA four-page printable media brief
presskit.htmlA stand-alone HTML version of the press kit page
presskit/logos/A LOGOS_README.txt that lists the planned logo files and the brand colors
presskit/screenshots/A SCREENSHOTS_README.txt that lists the planned screenshots
presskit/wallpapers/A WALLPAPERS_README.txt that lists the planned wallpapers
presskit/videos/A VIDEOS_README.txt that lists the planned demo videos
exponential-presskit.zipA nested copy of the kit

The kit names [email protected] as its contact for source files, video files and commercial licensing inquiries.

The usage guidelines, word for word

From the kit's README.md, section "Usage Guidelines":

  • Logos and brand assets may be used for editorial, review, and partnership coverage.
  • Do not alter logo colors, proportions, or add effects.
  • Do not use assets to imply endorsement without written permission.
  • For commercial licensing inquiries, contact: [email protected]

These are the only published rules for the brand assets. The documentation of the project sets no further logo rules (Brand and naming rules). How to apply them is on Logos and brand assets.

What was still planned

In version 1.0.0 the asset folders hold only their README files: they list the files that are meant to be added, not the files themselves.

FolderFiles listed as planned
logosA full-color vector logo, a dark and a white version, app icons of 512, 256, 128 and 64 pixels, a text-only wordmark
screenshotsAdmin dashboard, content edit, content tree, content classes, media library, front-end home page, article view, mobile view (recommended 2560 x 1600 PNG)
wallpapersFull HD, 2K, 4K, mobile, light and dark backgrounds
videosSix suggested videos: a quick overview, content editing, an admin tour, installing, an Exponential Platform Nexus overview, MongoDB

The logos README also lists the brand colors: Dark Background #2b2d42, Accent / Red #e63946, Foreground #0f0f0f, Light Surface #f8f8f8.

Until the files are in the kit, ask for them by e-mail (Asking for material that is missing) or take your own screenshots (Taking your own screenshots).

Facts in the kit that are out of date

The kit is dated June 2026. The repository has moved on since, and for release facts the repository wins:

The kit saysThe repository says (19 October 2026)Source
Current stable 6.0.13The newest release is 6.0.14 (7 June 2026); the current line, 6.0.15, had no release tag on 19 October 2026The 6.0.x releases at a glance
6.0.14 "Experimental" with MongoDB support6.0.14 is a release; MongoDB 8 as a database arrived on 1 June 2026Who is 7x?, timeline
"stewarded by 7x (se7enxweb) since 1998"The copyright notice of 7x and the Foundation starts in 1998; 7x was founded as Brookins Consulting in 2001; its project was launched in December 20237x in three stages: 2014, 2022, 2023
"Founded 1998 (as eZ Publish steward)"eZ Systems developed eZ Publish from 1999; 7x took over leadership in 2023Timeline for reporters

The kit predates the news of 20 October 2026, which it therefore does not mention: as of 6.0.15 the Velocity Internet / Web Application Server is part of Exponential. The root composer.json requires se7enxweb/exponential-velocity ~0.0.4.57 (through se7enxweb/exponential-php-floor, on PHP 8.0 and later) (until then it was only suggested), and Velocity 0.0.4.54 runs on PHP 8.0 and later. Facts you can print, each with its source:

FactSource
Velocity is part of Exponential as of 6.0.15 and installed with every copy by composer installVelocity is part of Exponential 6.0.15; composer.json
Velocity runs on PHP 8.0 to 8.5, the stock PHP 8.0 of Red Hat Enterprise Linux 9 includedPHP 8.0 support
Velocity is the recommended engine for every stage; FrankenPHP is the production-ready alternative; Apache and nginx keep workingVelocity engines
The project describes it as a turning point, a cornerstone and a capstone: a new level of application system integration, with even greater features out of the box in the core productVelocity is part of Exponential 6.0.15
Exponential is one working stack, not just a framework: server, RAD platform, CMS, digital experience and e-commerceOne stack, not just a framework

Do not call Velocity or FrankenPHP "experimental"; neither is. Print only the performance figures the documentation already states, with their method (How Velocity figures are measured).

The kit's key-facts table also contains two counts ("Active Properties" and "Forge Projects") for which this documentation has no source. Do not print them without asking how they were counted (Verifying numbers).

What this help adds to the kit

You needPage
A sourced fact sheetFact sheet for journalists
Descriptions of several lengthsBoilerplate descriptions you may copy
A dated timelineTimeline for reporters
The names spelled rightNaming quick reference for news editors
Story angles by featureFeature stories: index
Screenshots under a known licenseScreenshots: what you may use
ContactsPress contacts

Asking for material that is missing

To: [email protected]
Subject: Press kit request - <outlet> - <deadline>

Hello,
I am <name>, <role> at <outlet>, writing about <topic> for publication on <date>.
I downloaded press kit v1.0.0. Could you send me <the logo files / screenshots / video files> named in its
README? I will use them for editorial coverage as the kit's usage guidelines allow.
Thank you,
<name, outlet, link>

Become an Exponential Partner

Partners share their information, provide funding, contribute back and develop the products with us, and that is how Exponential grows. A partner website and dashboard are planned for mid-2027: please become a partner today to speed up our growth rate and land new features faster.

Since 29 October 2026 the copyright of Exponential is held by the Exponential Foundation and 7x together, the Foundation named first: "Exponential Copyright © 1998-2026 Exponential Foundation and 7x", in files "Copyright (C) 1998 - 2026 Exponential Foundation and 7x. All rights reserved." Who holds it and why, what the GPL lets you do, the third-party notices that stay and how to write the notice in new files and extensions: Copyright and copyleft.

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Documentation license

This documentation is free documentation, licensed under the GNU Free Documentation License 1.3 or later.

Exponential Copyright © 1998-2026 Exponential Foundation and 7x