The press kit
This page is for journalists, editors and creators who want the official press material of Exponential. It describes the press kit published on the project website, quotes its usage guidelines, and tells you which parts to complete or correct from this help. It was written after downloading and opening the kit on 18 October 2026; on 19 October 2026 the page still offered the same download, version 1.0.0, and its text had not changed.
Contents
- Where the kit is
- What the kit contains
- The usage guidelines, word for word
- What was still planned
- Facts in the kit that are out of date
- What this help adds to the kit
- Asking for material that is missing
Where the kit is
| What | Address |
|---|---|
| The press kit page | https://exponential.earth/about/press-kit |
| The download (ZIP, version 1.0.0, June 2026) | https://exponential.earth/content/download/4252/63267/file/exponential-press-kit-v1-0-0.zip |
| Screenshot galleries | https://exponential.earth/about/about-exponential/screenshots |
| Earlier press releases | https://exponential.earth/about/in-the-news |
The page introduces itself as "Everything you need to know about Exponential for media coverage, reviews, and partnerships". It gives the app name Exponential, the tagline "The simple, flexible and reliable website application engine", the system requirements "Works Everywhere, On Any OS", contact links (e-mail, Discord, X, WhatsApp, Telegram, Slack) and a button "Download Complete Press Kit".
What the kit contains
The ZIP file exponential-press-kit-v1-0-0.zip (about 43 KB) holds:
| File or folder | What is in it |
|---|---|
presskit/README.md | The kit's text: about Exponential, key facts, the product family, the list of assets, usage guidelines, links and a contact |
PRESS_BRIEF.pdf | A four-page printable media brief |
presskit.html | A stand-alone HTML version of the press kit page |
presskit/logos/ | A LOGOS_README.txt that lists the planned logo files and the brand colors |
presskit/screenshots/ | A SCREENSHOTS_README.txt that lists the planned screenshots |
presskit/wallpapers/ | A WALLPAPERS_README.txt that lists the planned wallpapers |
presskit/videos/ | A VIDEOS_README.txt that lists the planned demo videos |
exponential-presskit.zip | A nested copy of the kit |
The kit names [email protected] as its contact for source files, video files and commercial licensing inquiries.
The usage guidelines, word for word
From the kit's README.md, section "Usage Guidelines":
- Logos and brand assets may be used for editorial, review, and partnership coverage.
- Do not alter logo colors, proportions, or add effects.
- Do not use assets to imply endorsement without written permission.
- For commercial licensing inquiries, contact: [email protected]
These are the only published rules for the brand assets. The documentation of the project sets no further logo rules (Brand and naming rules). How to apply them is on Logos and brand assets.
What was still planned
In version 1.0.0 the asset folders hold only their README files: they list the files that are meant to be added, not the files themselves.
| Folder | Files listed as planned |
|---|---|
| logos | A full-color vector logo, a dark and a white version, app icons of 512, 256, 128 and 64 pixels, a text-only wordmark |
| screenshots | Admin dashboard, content edit, content tree, content classes, media library, front-end home page, article view, mobile view (recommended 2560 x 1600 PNG) |
| wallpapers | Full HD, 2K, 4K, mobile, light and dark backgrounds |
| videos | Six suggested videos: a quick overview, content editing, an admin tour, installing, an Exponential Platform Nexus overview, MongoDB |
The logos README also lists the brand colors: Dark Background #2b2d42, Accent / Red #e63946, Foreground
#0f0f0f, Light Surface #f8f8f8.
Until the files are in the kit, ask for them by e-mail (Asking for material that is missing) or take your own screenshots (Taking your own screenshots).
Facts in the kit that are out of date
The kit is dated June 2026. The repository has moved on since, and for release facts the repository wins:
| The kit says | The repository says (19 October 2026) | Source |
|---|---|---|
| Current stable 6.0.13 | The newest release is 6.0.14 (7 June 2026); the current line, 6.0.15, had no release tag on 19 October 2026 | The 6.0.x releases at a glance |
| 6.0.14 "Experimental" with MongoDB support | 6.0.14 is a release; MongoDB 8 as a database arrived on 1 June 2026 | Who is 7x?, timeline |
| "stewarded by 7x (se7enxweb) since 1998" | The copyright notice of 7x and the Foundation starts in 1998; 7x was founded as Brookins Consulting in 2001; its project was launched in December 2023 | 7x in three stages: 2014, 2022, 2023 |
| "Founded 1998 (as eZ Publish steward)" | eZ Systems developed eZ Publish from 1999; 7x took over leadership in 2023 | Timeline for reporters |
The kit predates the news of 20 October 2026, which it therefore does not mention: as of 6.0.15 the Velocity
Internet / Web Application Server is part of Exponential. The root composer.json requires
se7enxweb/exponential-velocity ~0.0.4.57 (through se7enxweb/exponential-php-floor, on PHP 8.0 and later) (until then it was only suggested), and Velocity 0.0.4.54 runs on PHP 8.0
and later. Facts you can print, each with its source:
| Fact | Source |
|---|---|
Velocity is part of Exponential as of 6.0.15 and installed with every copy by composer install | Velocity is part of Exponential 6.0.15; composer.json |
| Velocity runs on PHP 8.0 to 8.5, the stock PHP 8.0 of Red Hat Enterprise Linux 9 included | PHP 8.0 support |
| Velocity is the recommended engine for every stage; FrankenPHP is the production-ready alternative; Apache and nginx keep working | Velocity engines |
| The project describes it as a turning point, a cornerstone and a capstone: a new level of application system integration, with even greater features out of the box in the core product | Velocity is part of Exponential 6.0.15 |
| Exponential is one working stack, not just a framework: server, RAD platform, CMS, digital experience and e-commerce | One stack, not just a framework |
Do not call Velocity or FrankenPHP "experimental"; neither is. Print only the performance figures the documentation already states, with their method (How Velocity figures are measured).
The kit's key-facts table also contains two counts ("Active Properties" and "Forge Projects") for which this documentation has no source. Do not print them without asking how they were counted (Verifying numbers).
What this help adds to the kit
| You need | Page |
|---|---|
| A sourced fact sheet | Fact sheet for journalists |
| Descriptions of several lengths | Boilerplate descriptions you may copy |
| A dated timeline | Timeline for reporters |
| The names spelled right | Naming quick reference for news editors |
| Story angles by feature | Feature stories: index |
| Screenshots under a known license | Screenshots: what you may use |
| Contacts | Press contacts |
Asking for material that is missing
To: [email protected]
Subject: Press kit request - <outlet> - <deadline>
Hello,
I am <name>, <role> at <outlet>, writing about <topic> for publication on <date>.
I downloaded press kit v1.0.0. Could you send me <the logo files / screenshots / video files> named in its
README? I will use them for editorial coverage as the kit's usage guidelines allow.
Thank you,
<name, outlet, link>Related pages
- Logos and brand assets
- Press contacts
- Earlier press releases and coverage
- Using partner logos and the certified mark
- Free documentation: this page is free to copy, translate and improve under the GNU FDL 1.3.
Become an Exponential Partner
Partners share their information, provide funding, contribute back and develop the products with us, and that is how Exponential grows. A partner website and dashboard are planned for mid-2027: please become a partner today to speed up our growth rate and land new features faster.
Copyright and copyleft
Since 29 October 2026 the copyright of Exponential is held by the Exponential Foundation and 7x together, the Foundation named first: "Exponential Copyright © 1998-2026 Exponential Foundation and 7x", in files "Copyright (C) 1998 - 2026 Exponential Foundation and 7x. All rights reserved." Who holds it and why, what the GPL lets you do, the third-party notices that stay and how to write the notice in new files and extensions: Copyright and copyleft.