Press, media and influencers: start here
This section of the help is for people who write, film or talk about Exponential for an audience: journalists and news editors, trade and technical press, bloggers, newsletter writers, podcasters, video creators, streamers and other influencers. It gives you the facts with their sources, the names spelled right, the contacts that really exist, and practical guides for covering a release, preparing an interview, checking your facts and making a fair video.
Every fact on these pages comes from the Exponential repository and its documentation, from this help, or from a public page that is named and linked. Where the sources do not answer a question, the pages say so instead of guessing. If you print a fact from here, link or name the source we name.
Note
These pages are documentation, not statements from a press office. Nothing here is a quote from 7x or the Exponential Foundation. For a quote, ask them (Press contacts, Quotes policy).
Contents
- Exponential in one paragraph
- Your first fifteen minutes
- Five rules for every story
- Map of the press pages
- Pages from other audiences you will use
- Finding these pages again
Exponential in one paragraph
Exponential is a free and open source PHP content management system and application framework. Its README describes it as "a professional PHP application framework with advanced CMS (content management system) functionality", whose most notable feature is "its fully customizable and extendable content model". It includes a shop, multisite, many languages including right-to-left scripts, workflows, a REST API and a visual page builder. The code is licensed under the GNU GPL, version 2 or later. The company 7x leads its development; the Exponential Foundation, a nonprofit founded in 2026, operates and funds the project. The code base has been developed since 1999, first under the name eZ Publish, a product that its creator discontinued after almost 18 years; 7x's project kept it alive and launched it in December 2023, and the product has been called Exponential since August 2025. Sources: Who is 7x?, Who is the Exponential Foundation?.
Longer and shorter versions you may copy are on Boilerplate descriptions you may copy.
Your first fifteen minutes
- Read the brief (3 minutes): Exponential in brief.
- Open the fact sheet (3 minutes): Fact sheet for journalists, every line with its source and the date it was checked.
- Get the names right (3 minutes): Naming quick reference for news editors.
- Know whom to ask (3 minutes): Press contacts and The press kit.
- Know what not to claim (3 minutes): What the sources do not say and Myths and corrections.
Five rules for every story
- Cite the source. Numbers and dates change with releases. Link the page or file you took them from, and write the date you checked them (Fact-checking guide).
- Use the right names. The product is Exponential, the company 7x, the nonprofit the Exponential Foundation. The old name is history only (Brand and naming for media).
- Never invent a quote. Quote published text word for word with its link, or ask for a quote in writing (Quotes policy).
- Keep vulnerabilities private. If you learn of an unfixed security problem, it goes privately to the address
in
SECURITY.md, not into a story (If you find a vulnerability). - Protect people. No customer names without their consent, no personal data, no passwords on screen (Privacy in your coverage).
Map of the press pages
Orientation and the press kit
| Page | What it helps you do |
|---|---|
| Exponential in brief | Understand the product, the people and the history in five minutes |
| The press kit | Know what the official press kit contains, and which parts are out of date |
| Fact sheet for journalists, Exponential by the numbers | Print facts and figures with their sources |
| Boilerplate descriptions you may copy | Use a ready description of 25 to 250 words |
| Press contacts, Official channels and social accounts | Reach the right people through verified addresses |
| Earlier press releases and coverage | Find what was published before |
| Where the facts live, for the press, What the sources do not say | Find a source fast, and know the gaps |
History and organizations
| Page | What it helps you do |
|---|---|
| Timeline for reporters, The history for long-form stories | Tell the history from 1999 to today correctly |
| Why it is called Exponential, 7x in three stages: 2014, 2022, 2023 | Explain the name and the company's beginnings |
| 7x for reporters, The Exponential Foundation for reporters, Two organizations, one project | Describe the company and the nonprofit without mixing them up |
| The product family for reporters, The 6.0.x releases at a glance | Name the right product and the right release |
Brand, assets and licenses
| Page | What it helps you do |
|---|---|
| Brand and naming for media, Naming quick reference for news editors | Spell every name correctly |
| Writing about the eZ Publish years, Not associated with eZ Systems or Ibexa, Crediting Netgen, Mugo Web and CJW Network | Write about the past and about other companies fairly |
| Logos and brand assets, Screenshots: what you may use, Taking your own screenshots | Use images within the published rules |
| Quoting and reusing the documentation, Licenses explained for reporters | Reuse text legally and explain GPL, GFDL and MIT |
| Headlines: do and don't, Version numbers in print, Style and spelling for coverage | Write headlines and copy that stay accurate |
Feature stories
| Page | What it helps you do |
|---|---|
| Feature stories: index | Pick a story by area: editing, layouts, Exponential Intelligence, Velocity, security, accessibility, languages, multisite, search, hosting, open source, documentation and more |
| Story: Exponential Velocity, Story: Exponential Intelligence, Story: Exponential Layouts, the page builder | The three headline features of the 6.0.15 line |
| Story: security, Story: accessibility, Story: languages and right to left | Values and standards, with proof |
Covering releases
| Page | What it helps you do |
|---|---|
| Covering a release, Release coverage checklist | Report a new version step by step |
| Where changelogs and release notes live, Reading a changelog | Find and read the official record |
| How version numbers work, Published versions never change, Verifying a release yourself | Understand and check version numbers |
| Covering 6.0.15, before and after its tag, Covering security fixes | Report on unreleased work and on fixes responsibly |
| Release story templates | Start from a sourced template |
Interviews, briefings and fact-checking
| Page | What it helps you do |
|---|---|
| Requesting an interview, Preparing a briefing, Interview question bank | Get and prepare an interview |
| Briefing for technical press, for business press, for local and regional press, for education and student media, Podcast and radio guests | Brief each kind of outlet |
| Fact-checking guide, Fact-checking checklist, Verifying numbers, Verifying dates, Verifying quotes | Check before you publish |
| Quotes policy, Attributing statements, Embargoes and timing | Quote and attribute correctly |
| Common errors in coverage, Corrections and updates, Comparisons done fairly | Avoid and fix mistakes |
Influencers and creators
| Page | What it helps you do |
|---|---|
| Creators and influencers: start here | The creator's map of this section |
| Disclosure and sponsorship ethics, Paid, gifted and affiliate content | Be transparent with your audience |
| Setting up a demo installation, Video walkthrough guide, Live stream guide | Show Exponential on an installation you control |
| Demo script: five-minute overview, editor tour, Exponential Layouts, Exponential Intelligence, Velocity, install from zero, administrator tour | Follow a tested demo script |
| Keeping secrets off screen, Privacy on camera, Captions and accessible video | Record safely and accessibly |
| Writing a fair review, Creator checklist, Creator FAQ | Review fairly and check your work |
Reference
| Page | What it helps you do |
|---|---|
| Glossary for journalists, Reporter FAQ | Terms and quick answers |
| Press reading path, Press checklists, Help pages by topic, for the press | Read in order, check, and find the deeper pages |
| Questions to ask 7x, Questions to ask the Foundation, Myths and corrections | Prepare questions and correct common myths |
| Privacy in your coverage, Making your coverage accessible | Protect people and reach everyone |
| Writing about the community, Writing about funding and sponsors | Cover the people and the money behind the project |
Pages from other audiences you will use
| Page | Why the press reads it |
|---|---|
| Who is 7x? | The company, its history and its numbers, every fact sourced |
| Who is the Exponential Foundation? | The nonprofit, the product family, the support commitment and a glossary |
| Advocates: start here | The community's own talking points and objections, useful as background |
| Brand and naming rules | The full naming rules the press pages condense |
| Sponsors: start here | How the work is funded |
| Partners: start here | The partner program, for stories about companies that work with Exponential |
| Free documentation | What you may do with these pages |
Finding these pages again
- In the help, filter by the audience Press or the category Press and media, or open All pages and the
folder
press. - Each page has Edit on GitHub. If a fact here is wrong or out of date, tell us there or on the community issue tracker.
Public demos. The project's public demo runs in demo mode: you can sign in with the published administrator password, and nobody can change it, so it keeps working for the next visitor. A yellow Demo mode banner says so in the administration. Demo mode FAQ.
Related pages
- Exponential in brief
- Press contacts
- Fact sheet for journalists
- Creators and influencers: start here
- Free documentation: this page is free to copy, translate and improve under the GNU FDL 1.3.
See also: Podcasters, radio and streaming.
Become an Exponential Partner
Partners share their information, provide funding, contribute back and develop the products with us, and that is how Exponential grows. A partner website and dashboard are planned for mid-2027: please become a partner today to speed up our growth rate and land new features faster.