Using partner logos and the certified mark
This page is for marketing staff and web designers in partner companies. It lists the marks the program mentions and how to use them correctly.
The marks and who may use them
| Mark | Who may use it, as published | Source |
|---|---|---|
| Exponential Partner logo | Professional and higher ("Exponential Partner logo" in the program's benefit table) | https://exponential.earth/partner/program |
| 7x partner logo | Professional and higher ("Use of 7x Partner Logo") | https://exponential.earth/partner/benefits |
| "Exponential Certified" logo | "Certified Silver, Gold, and Platinum partners may use the official 'Exponential Certified' logo in their marketing" | benefits page |
| "Powered by Exponential" site badge | Any site running Exponential; earns 500 points | https://exponential.earth/partner/requirements |
Where the logo files are published, and whether there are written logo guidelines (sizes, clear space, colors), is not stated on the program pages: ask the partner team for the files and the rules, and keep their answer on file.
Rules that follow from the program
- Only your current level. On a downgrade, "Partners are required to update their use of the Exponential Partner logo within 30 days to reflect their new level" (benefits page).
- Written consent for other uses. The contract: "IP use requires written consent" (program page). Anything beyond what your level grants needs written permission.
- You remain independent. The contract names partners and 7x "Independent companies". A logo must not suggest that you are 7x, the Foundation, or speak for them.
Do and don't
| Do | Don't |
|---|---|
| Show the mark of your actual level, linked to https://exponential.earth/partner | Show a higher level than you hold, or "certified" before you are |
| Use the files you received, unchanged | Redraw, recolor, stretch or combine a mark with your own logo |
| Write "Exponential Partner (Silver)" or similar in text | Write "official Exponential vendor" or "the Exponential company" |
| Remove marks within 30 days after a downgrade or the end of the partnership | Keep old marks in templates, proposals or e-mail signatures |
| Use "Powered by Exponential" only on sites that run Exponential | Put the badge on sites built with another CMS |
Naming in text
The product is Exponential (the line Exponential 6.0.x), the company 7x, the nonprofit the Exponential Foundation. The old name eZ Publish belongs only to the history of the code base. See Naming and brand rules for partners and the sales team's Brand and naming rules.
Related pages
- Showing "Powered by Exponential"
- Renewals, upgrades and downgrades
- Co-marketing with 7x and the project
- Free documentation: this page is free to copy, translate and improve under the GNU FDL 1.3.