Co-marketing with 7x and the project
This page is for marketing staff in partner companies. It explains the co-marketing benefits and how to use them well.
What the program offers
| Benefit | Levels | As published (read 18 October 2026) |
|---|---|---|
| Dedicated page on share.exponential.earth | All | "Get your own dedicated page to promote your services" (https://exponential.earth/partner/benefits) |
| Extra visibility on share.exponential.earth | Basic and higher (benefits page); Gold and Platinum (program page) | benefits page; https://exponential.earth/partner/program |
| Joint marketing activities | Silver and higher (benefits page); Professional and higher (program page) | same |
| Co-marketing budget (up to 5%) | Gold and Platinum | benefits page; "Co-marketing investment from 7x" on the program page |
| Marketing placement | Silver: Medium, Gold: High, Platinum: Priority | benefits page |
| Sales tools, marketing exposure | Program-wide | "Access to sales tools, marketing exposure, and licenses strengthens business performance" (https://exponential.earth/partner) |
What the 5% refers to (your revenue, your subscription, the campaign cost) is not stated. Ask before you plan a budget around it.
Campaign ideas
| Idea | Effort | Good for |
|---|---|---|
| Joint case study | Medium | Every level; earns points (Writing a case study) |
| Webinar: "What's new in the latest release" | Medium | Implementation and hosting partners |
| Local meetup or user group | High | Building a regional community |
| Migration offer for sites on old eZ Publish era installs | Medium | Implementation partners |
| Tutorial series | Medium | Developers' trust; earns points |
| Newsletter feature | Low | Announcing partnerships and releases |
Rules for joint messages
- Every claim has a source; no invented numbers (Sales and marketing: start here).
- Name everyone correctly (Naming and brand rules for partners).
- Joint material is approved in writing by both sides before publication.
- Customers are named only with their written permission.
- Use only the logos your level allows (Using partner logos and the certified mark).
Measuring
Agree before the campaign what success means: sign-ups, leads, downloads, attendees. Use numbers you can measure yourself without collecting more personal data than needed (Protecting customer data).
Related pages
- Co-marketing campaign checklist
- Press releases and announcements
- Case studies and content marketing
- Free documentation: this page is free to copy, translate and improve under the GNU FDL 1.3.