Partner glossary
This page is for anyone who meets an unfamiliar term in the partner pages.
| Term | Meaning | Page |
|---|---|---|
| 7x | The company that runs the partner program and leads Exponential; formerly Brookins Consulting | Who is 7x? |
| Exponential | The open source CMS and framework; the product partners build on | Naming and brand rules |
| Exponential Foundation | The nonprofit that operates the project | Working with the Foundation |
| Exponential Partner | An organization in the official partner program | What an Exponential Partner is |
| Level (tier) | Student, Now, Starter, Basic, Professional, Silver, Gold, Platinum | Partner levels |
| Profile (class, type) | IT, Creative, Hosting, Distribution (and Development) | Partner profiles |
| Points | The program's measure of activity; about 1 point per minute of work or per dollar of revenue | The points system |
| Revenue requirement | Revenue a partner must generate per quarter or year for higher levels | Partner requirements |
| Guidance meeting | A meeting with 7x included per level | Partner meetings |
| K.O.P. | Kick-Off Package for Basic: program fee, book, online training, certification and 8 h support, $3,200 (30% discount) | Partner plans and prices |
| Certification | Developer, Design, Solution (WCMS) or Sales; required from Silver | Certifications |
| Exponential Certified | The logo certified Silver, Gold and Platinum partners may use | Logos and marks |
| Lead priority | The order in which partners receive leads (1 = highest) | Referrals and leads |
| Cold lead / hot lead | A first contact (10% commission) / a "customer ready to purchase" (20% commission) | Referrals and leads |
| Pre-sales support | Help from 7x with offers and tenders, from Professional | Pre-sales support |
| White label | 7x services delivered under the partner's brand, from Professional | White-label 7x services |
| OEM | Reselling your own product based on Exponential | OEM and reselling |
| Co-marketing | Joint marketing with 7x; a budget for Gold and Platinum | Co-marketing |
| Partner Center / Partner Dashboard | The program's tools for logging activity and seeing points; the partner website and dashboard are planned for mid-2027 | Logging your partner activity |
| Powered by Exponential | A credit on a site that runs Exponential | Showing "Powered by Exponential" |
| GPL | GNU General Public License, v2 or later: the code's license | Licensing for partners |
| GFDL | GNU Free Documentation License 1.3 or later: the documentation's license | Free documentation |
| CC BY-SA 4.0 | The license of the partner program text | The partnership agreement |
| CLA | Contributor Licensing Agreement with the Exponential Foundation and 7x, signed once, required before a code contribution to the core kernel is merged; by signing and submitting, you assign the copyright in the contribution to the Exponential Foundation and 7x, which become its owners, and give up control over it: the Exponential Foundation and 7x may use, change, relicense and distribute it in any way, without asking or paying you, and you cannot withdraw it; your own custom extensions are not affected | Copyright assignment (CLA) |
| Supporter | Anyone who helps the project | Supporters: start here |
| Sponsor | Anyone who funds 7x or the Foundation | Sponsors: start here |
| Upstream | The original project of code you use or changed | Contributing extensions back upstream |
| To be defined by the Foundation | A question the published sources do not answer yet | Governance: who decides what |
Demo mode - The setting of a public demo, through the environment variable EXP_DEMO_MODE=1: its published administrator password cannot be changed or reset. Demo mode FAQ.
Related pages
- Partner FAQ
- Partners: start here
- Free documentation: this page is free to copy, translate and improve under the GNU FDL 1.3.