Writing a case study
This page is for partners who want to tell the story of a project. The sales team's detailed process is in Writing case studies and content marketing; this page is the partner's version, with the program's rules.
Why it matters
A case study is proof that Exponential works for real organizations, and proof of your skill. The program rewards it: "Case study published on exponential.earth" earns 1,000 points (https://exponential.earth/partner/requirements, read 18 October 2026; the program page names https://7xwebsites.com as the place), and "Customer reference published" 500.
The steps
| Step | Do | Do not |
|---|---|---|
| 1. Choose | A project live for a few months, with a result the customer is proud of | A project still in trouble |
| 2. Consent | Ask the customer in writing before you write anything (Case studies, step 2) | Write first and ask later |
| 3. Interview | Ask about the problem, the decision, the result, in their words | Put words in their mouth |
| 4. Facts | Collect versions, features used, numbers the customer can confirm | Invent or round up figures |
| 5. Draft | Use the Case study template | Turn it into an advertisement |
| 6. Check | Every fact against a source or the customer's confirmation | Leave unchecked claims |
| 7. Approve | Written approval of the final text by the customer | Publish an unapproved version |
| 8. Publish | On your site, and submit it to the program | Publish in 7x's or the Foundation's name |
| 9. Maintain | Update or withdraw it if facts change or the customer asks | Leave outdated claims online |
What makes it credible
- Real problem, real constraints, real result.
- The Exponential version and the features used (multilingual, layouts, shop, workflows ...).
- What did not work at first and how it was solved.
- No personal data beyond the names and roles the customer approved.
- Correct names: Exponential, 7x, the Exponential Foundation (Naming and brand rules for partners).
License
If you want others (7x, the Foundation, other partners) to reuse your case study, publish it under a free license and say so. The program asks for "FLOSS-licensed" articles to earn article points.
Related pages
- Case study template
- Customer references
- Case studies and content marketing
- Free documentation: this page is free to copy, translate and improve under the GNU FDL 1.3.